LEADERSHIP LUNCHEON ENVIRONMENTAL GRAPHICS

Spring 2023

Boyscouts of America –
Simon Kenton Council

Design Fields

Marketing, Environmental
Design, Branding

Tools Used

Adobe Illustrator, Adobe Indesign,
Canon DSLR, Lightroom Classic

Team

Marketing Director: Phill Smith
Designers: Ashten Justus, Megan Giese
Photographers: Ashten Justus, Megan Giese
Donor Relations: Natalie McEntee

Overview

The Leadership Luncheon event recognizes individuals within the community that demonstrate outstanding leadership, impact, and the BSA morals. This event acts as a large donor and sponsorship opportunity to support Scouting activities and members.

Challenge

BSA, SKC understands the challenge
of funding, retainment, and recruitment
of scouts. The cost of materials, trans-portation, and other expenses can make
it challenging for some families to participate. They understand the importance of youth development and
the guidance of strong leadership figures within the community. This event aims to appreciate the forward action and exceptional display of character within
the award recipients while encouraging attendees to engage and support BSA.
The budget for this event was restrictive.

Solution

Designing a theme and Identity for the event was
an important initial step in creating a successful set of informative assets that express intent. As a donor event a major focal point I aimed to push for was a simplified infographic outlining the 2022 Annual Report. This communicates the success of Scouting and the importance of support towards youth development. We also pursues story boards sharing testimonies from Scouts that showcase direct applications of the skills learned through BSA to the community

Brain Storming

Presenting environmental graphics insiration provided the team with room to discuss which event theme activations are achievable in regards to the space, the budget, and the time alotted for prep. This set direction to move forward in the design proccess.

Brand Guidelines

The Leadership Luncheon event recognizes individuals within the community
that demonstrate outstanding leadership, impact, and the BSA morals.

Application

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Event Identity

Establishing a theme for the event that complimented the existing brand identity. Discussions were had about existing documentation that felt outdated.