STEM DAY
CAMP ASSETS
Spring 2023
Boyscouts of America –
Simon Kenton Council
Design Fields
Marketing, Branding
Tools Used
Adobe Illustrator, Adobe Indesign,
Procreate
Team
Designer: Megan Giese
Overview
STEM camp is a day camp hosted by the Boyscouts of America, Simon Kenton Council. It provides youth with opportunities to both learn about and develop skills focused on the connection between science and nature and STEM related fields.
Challenge
Simon Kenton Council provides many summer and day camps to its Scouts. While the primary focus of event prep is on the content and activities, social media marketing is necessary to entice participants and inform campers.
Solution
These designs follow the concept: Out of This World. They use the dark background of space to create a vibrant visual contrast of planets the pop out as the viewer scrolls through their feed. They also allude to the connection between nature and art by using the Fibonacci sequence and golden ration, that is both found naturally but strongly utilized in artistic composition.
Nature x Science | The Golden Ratio
The base of these designs use the golden ratio to create a progressive repetition of planets. This layout creates depth in the variation of size and provides the viewer’s eye a path to travel around the composition. With a final 3D treatment to the designs elements, the use of light and shadow strength-ins the depth and visual intrigue of the series while maintaining a cohesive style with the expected content of the social sites.
Outline
Hand Sketch
Digital Vectors
3D Treatment
Social Posts
In total, 6 designs were needed, 3 registration posts and 3 banner overlay for photos from the camp. The time table for when these would these would be posted outlined that they would appear spaced out on the Councils profile between other event posts, This meant that the compositions needed strong communication independently but needed to maintain consistency for easy recognition.
Embroidered Patch
Attending Scouts receive a patch upon completion of the camp for their time and energy spent developing knowledge and skills. Considerations to the texture and printing process of the patch were crucial in ensuring that the graphic communicated properly post-production.
Hand Sketch
Digital Vectors
Refined for Print
Embroidery Treatment
Camp T-Shirt
Shirts to identify campers and staff were needed. This design was restricted to a single color tone for printing purposes. Camp shirts aid the safety of this outdoor experience and act as a great piece of memorabilia for Scouts to take home with them.
Hand Sketch
Digital Vectors
Color Exploration
Application