CREEKSIDE BLUES
& JAZZ FESTIVAL
The Creekside Blues and Jazz Festival celebrates community through music, art, and nature in Gahanna, Ohio. The festival identity employs vibrant iconography that connects with local culture while maintaining simplicity and legibility. By focusing on the logo’s motifs, the design conveys an appreciation for musical artistry and creativity, fostering a sense of belonging and engagement within the community.
MISSION
The Creekside Blues & Jazz Festival, in Gahanna, gathers world famous groups and performers at a single place for you to enjoy the best Blues & Jazz in Ohio.
The three-day cultural celebration for all ages, features world class musicians on 3 stages, live art, mouthwatering cui-sine, regional artisans, and more.
VISION
The Creekside Blues and Jazz
Festival unites diverse music lovers
in a vibrant celebration of blues and jazz. By featuring renowned artists,
it aims to be the premier destination
for fans while fostering connections and cultural appreciation. Committed
to authenticity, the festival seeks to preserve these genres' legacy for
future generations.
HISTORY
The event started small in the late 90s from a half-day event into a large 3-day family-friendly event with over 90 hours of live entertainment on 4 stages in historic downtown Gahanna along Mill Street and of course the new Creekside Plaza development that has trans~ formed old Gahanna.
ASSESMENT
TYPOGRAPHY
The current typeface could be
condensed to a maximum of 2 and
a focus on hierarchy through weight. Moving away from bouncy scripts
will improve legibility. Tracking out
the type on the logo mark will provide breathing room for the letters and
resting space for the viewer.
COLOR
The current color of the logo mark could be simplified to a refined color pallet focused on an identity and accent swatches. Instead instead of 6+ colors it will be limited to 2.
SHAPE
The current shape of the logo mark could be stronger given purpose to present elements. The stars are a bit cramped and down communicate intent. The use of the treble clef for the “&” is unique.
VECTOR CONCEPTS
INSTRUMENT
Reflects the tools of creation
and their movement.
LETTERMARK
Focuses on adapting and
refining current identity.
WATER
Water communicates the fluid feelings of the environment.
COMMUNITY
Speaks to the placemaking
of its people and space.
PRIMARY - Gradient
TYPOGRAPHY
SECONDARY - COLOR
MONOCHROME
WRIST BANDS
Friday
Saturday
Sunday
VIP
BANNER
CUPS
Alcoholic
Non-Alcoholic
POSTER
3D Motion Graphics
